Creating a strategy and being strategic aren't the same thing

Before we can talk about strategic planning, it's important to discuss the difference between creating a strategy and being strategic. Just because someone can create a strategy doesn't mean they can think strategically.

According to the Cambridge dictionary, strategy is a detailed plan for achieving results. There are many different kinds of business strategies—marketing strategies, compensation strategies, recruitment strategies, social media strategies, even strategic plans. You get the point.

Thinking strategically means a person is capable of a thought process that allows them to facilitate a dialogue of critical thinking and innovation. This isn't to say that the two aren't interrelated. Creating strategy is important for business. But strategic thinking is a competency that needs to be developed.

If you are interested in exploring the connection between these two concepts, Jeanne Liedtka penned a fascinating article on the...