Inhibitors to the effectiveness of agility

The following factors related to customers are key barriers that impede the effectiveness of enterprise agility.

Exploitation mindset

For every business, the only source that generates revenue and profits is the customer. Moreover, every business aims to maximize both revenue and profits continuously. In the zest to increase these numbers, customers are sometimes viewed as resources, which are meant to be exploited. The tactics of exploitation are usually built around the fears and ignorance of customers.

One of commonly found means of exploitation is making false claims about the product. Examples of false claims are many, from food products to cars to social networking sites [i]. Danone claimed that its yoghurt brand, Activia, was clinically and scientifically proven to boost the immune system and regulate digestion. Based on this claim, Activia was priced 30% higher than similar products. A lawsuit filed by a customer resulted in a judgement that...