Creating content

Think about how you express your brand in writing and conversation. Determine keywords and hashtags that are relevant to you and your career. Ask questions, comment, and repost/share posts related to these areas.

Select keywords and hashtags that you want to incorporate for posting and engaging with content. For instance, if you are a Java developer, you would want to focus on keywords and hashtags relevant to your area of expertise, such as machine learning, artificial intelligence, microservices, big data, developers, careers, language features, and Java releases. Incorporate these keywords and hashtags into your posts and utilize multiple hashtags per post.

Think about the areas of content and topics that you want to generate content for. You should designate core and related topics and ensure you spend the majority of your time and posts on your core topics. For a few suggestions, refer to the following list:

• Core topics: Things you spend the majority...