How to build your professional brand

Let us now discuss how to build your professional brand. The following subsections cover four steps that are extremely important in building your professional brand.

The first step is to understand yourself because your brand is already in you. A professional brand is not something that appears out of the blue. It’s not something that you decide you want to be or become. It is a construction using everything that you already did and all the reputation you have, all your experience and history combined with the things that you want to do in the future. You always start from where you are right now – from your skills, your projects, your experience, your visibility, and the people that you’re ready to help.

You start from where you are right now – and then you look to the future. How do you want to present all of this to your audience and your future connections? The first step is to understand who you are, understand...