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Data Storytelling with Google Looker Studio

You're reading from   Data Storytelling with Google Looker Studio A hands-on guide to using Looker Studio for building compelling and effective dashboards

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781800568761
Length 464 pages
Edition 1st Edition
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Author (1):
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Sireesha Pulipati Sireesha Pulipati
Author Profile Icon Sireesha Pulipati
Sireesha Pulipati
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Table of Contents (17) Chapters Close

Preface 1. Part 1 – Data Storytelling Concepts FREE CHAPTER
2. Chapter 1: Introduction to Data Storytelling 3. Chapter 2: Principles of Data Visualization 4. Chapter 3: Visualizing Data Effectively 5. Part 2 – Looker Studio Features and Capabilities
6. Chapter 4: Google Looker Studio Overview 7. Chapter 5: Looker Studio Report Designer 8. Chapter 6: Looker Studio Built-In Charts 9. Chapter 7: Looker Studio Features, Beyond Basics 10. Part 3 – Building Data Stories with Looker Studio
11. Chapter 8: Employee Turnover Analysis 12. Chapter 9: Mortgage Complaints Analysis 13. Chapter 10: Customer Churn Analysis 14. Chapter 11: Monitoring Report Usage 15. Index 16. Other Books You May Enjoy

Monitoring Report Usage

When you have one or more dashboards built and shared with the target audience, you may want to understand how users are engaging with and using these dashboards. After all, when you get a sense of how well the data story you've created is being received, you can then take any actions needed to increase adoption. Looker Studio allows you to monitor report usage through Google Analytics (GA). GA is a web and mobile application Analytics service offered by Google that tracks and reports user traffic. This chapter will examine what tracking report usage involves and walk you through the process of leveraging GA for this purpose. You will learn about relevant GA concepts and its built-in reports for analyzing usage. Alternatively, you can leverage Looker Studio to visualize the usage metrics. Furthermore, you can analyze raw usage data in BigQuery by exporting it from GA.

In this chapter, we are going to cover the following topics:

  • Usage monitoring...
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