Summary

In this chapter, we have gone through most of the things you need to know about creating an outbound customer journey. We’ve seen how you can create an outbound customer journey. We’ve gone through all the tiles you can use when creating one and how they can help you. We’ve gone through the important settings and how they can affect your contacts and your customer journeys. We finished by looking at the analytics to find out how they can help us get even better and create more amazing outbound customer journeys for our contacts.

In the next chapter, we are going to see how we create our customer journeys in Real-time marketing. There are several similarities between outbound customer journeys and Real-time marketing journeys. Which one is most suited for your company’s needs will become clearer when we go through Chapter 7, Real-Time Marketing Journeys.