Creating marketing emails

According to Litmus (https://www.litmus.com/resources/email-marketing-roi/), an email drives more ROI than any other marketing channel – $36 for every dollar spent. No wonder most companies prefer to use emails in their marketing strategy. Sending emails and creating good emails are important features of any marketing automation system. Before you can start sending your emails, you will first have to create your emails. In this section, we’re going to go through everything we need to know to create high-performing emails.

Getting started with emails in Dynamics 365 Marketing

Because there are two different marketing areas, there are two different ways of creating your marketing emails:

• If you are using Real-time marketing, you will find your emails under Channels as shown in Figure 5.1:

Figure 5.1 – Emails under Channels in Real-time marketing

• If you are using Outbound marketing, you will...