Experimentation and OKR
In Chapter 1, Metrics That Matter, I introduced you to Objectives and Key Results (OKRs) as a framework to define and track objectives and their outcomes in a transparent way. OKRs help organizations achieve high alignment on strategic goals while keeping a maximum level of autonomy for the individual teams.
Engineering teams are an expensive resource and a lot of stakeholders are requesting things from them all the time: testers submitting bugs, customers requesting new features, and management wanting to catch up with the competition and make promises to important customers. How should a team ever find the freedom to conduct experiments? And what experiments would be the best to start with?
OKRs can give you the ability to have a strong alignment with higher-level goals by simultaneously preserving the autonomy to decide what to build and how to build it.
Let’s assume your company wants to be the market leader with a market share of 75% and...