Chapter #68. Let Users Turn off Specific Notifications
Notifications, whether on desktop or, more commonly, mobile, are a great way to keep users informed of state changes while the app is closed or in the background.
It's worth thinking through carefully how users can customize or disable certain types of notifications (or all of them). The events that each user considers important, or notification-worthy, will vary and may even change over time.
A user probably doesn't want an audio notification every time someone likes their Instagram selfie. Perhaps they do want a notification of a direct message because they get them less frequently.
The user's device or browser will allow them to disable notifications entirely for your app, which they will most likely do if what they're seeing isn't fine-tuned enough. It's extra technical work to allow a user this kind of fine-grained control, but allowing them to set up notifications how they want them is a serious advantage over your competitors...