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Description

“This updated version of 101 UX Principles is a delight. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view." -Elizabeth Churchill, Director of User Experience, Google “A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices.” -Jeff Gothelf, Author of Lean UX “..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!" -Anne Marie-Leger, Staff Product Designer, Shopify “An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!" -Trent Blakely, Sr. Product Manager, Equinix This book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read: Essential UX laws Handy best practices Snippets of technical knowledge for anyone who wants to work in the digital space 101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience. Sneak a peek at some of the new and updated principles in this UX design book: Work with user expectations, not against them Make interactive elements obvious and discoverable Optimize your interface for mobile Streamline creating and entering passwords Respect users' time and effort in your forms Use animation with care in user interfaces How to handle destructive user actions Chatbots are usually a bad idea – and how to make them better Use A/B testing to test your ideas Let users give feedback, but don't hassle them Make it clear to users if they're joining or signing-in Only use modal views for blocking actions How complexity can be good for some users

Who is this book for?

This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.

What you will learn

Work with user expectations, not against them

Make interactive elements obvious and discoverable

Optimize your interface for mobile

Streamline creating and entering passwords

Use animation with care in user interfaces

How to handle destructive user actions

What do you get with Print?

Instant access to your digital eBook copy whilst your Print order is Shipped

Colour book shipped to your preferred address

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Frequently bought together

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Responsive Web Design with HTML5 and CSS

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Total € 135.97

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On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

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Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

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American Samoa
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Packt verified reviews

Amazon verified reviews

Amazon Customer Oct 29, 2024

Great easy read packed with potent gems of knowledge.

Amazon Verified review

angelbearuk Feb 21, 2024

Don't waste your money on this. You're likely to learn more by just USING the internet, and thinking about what your own website navigation experience is like.

Josephine Jan 14, 2024

There is some good advice, but it disregards accessibility and may put you at risk if you follow this to the letter.

Subscriber review

Shuhei Iitsuka Oct 03, 2023

The book '101 UX Principles' comprehensively covers a wide range of UX topics. Each topic is accompanied by specific do's and don'ts, making it immensely valuable for readers. Even with just a cursory read, one can grasp the fundamentals of UX design and engineering. I found it to be an excellent resource for those who are new to UX, offering essential guidelines in a concise manner.

Amar Aug 20, 2023

"101 UX Rules" is the best and most insightful way in the world of user experience (UX) design. Written by industry expert, this comprehensive guide provides a wealth of content, concepts and best practices that form the foundation for creating exceptional digital experiences. Whether you're an experienced user or a beginner who just wants to learn the basics, this book is accessible and practical for a wide audience.This book is well organized and divided into chapters covering a variety of topics for user experience building. Every principle is explained clearly and concisely, from understanding user needs and research to creating simple communication and improving usability.The author has established the best balance between theoretical and practical ideas, making it easier for readers to absorb and apply the knowledge.

101 UX Principles – 2nd edition: Actionable Solutions for Product Design Success , Second Edition

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