The importance of SEO

As important as it is to create a visually attractive web page with all the necessary functions that allow finding information about the company—in our case, where to buy berries—it is important to take some steps so that the online shop can be found on the Internet.

SEO (Search Engine Optimization) is an important activity to make a web page effective and profitable (to be indexed in search engines like Google, Bing, and Yahoo!, among others). Sometimes SEO is called searching optimization, but this is still just a series of steps that result in an optimized web page being shown higher on the search result list when searching for specific keywords, such as "berries sale", "buy currants", or "berries wholesale".

The fundamental principle of optimizing a web page is smartly choosing the web page structure (menus, and sub-links, as well as the general structure of the page) in the early stages of development. It is important to note that the successful technical development...