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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Building machine learning models

One of the most simple machine learning models we can construct to make a forecast of future behaviors is linear regression, which reduces the residual sum of squares between the targets observed in the dataset and the targets anticipated by the linear approximation, fitting a linear model using coefficients.

This is simply ordinary least squares or non-negative least squares wrapped in a predictor object from the implementation perspective.

We can implement this really simply by using the LinearRegression class in Sklearn:

from sklearn.linear_model import LinearRegression
from sklearn.datasets import load_diabetes
data_reg = load_diabetes()
x,y = data_reg['data'],data_reg['target']
reg = LinearRegression().fit(x, y)
reg.score(x, y)

Figure 2.24: Model regression score

The preceding code will fit a linear regression model to our data and print the score of our data.

We can also print the coefficients...

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