You're reading from The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

Product type Paperback

Published in Dec 2022

Publisher Packt

ISBN-13 9781804611036

Length 314 pages

Edition 1st Edition

Languages

Python

Tools

Seaborn

Concepts

Data Science

Author (1):

Alan Bernardo Palacio

Preface

1. Part 1: Data Analytics and Forecasting with Python

2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER

3. Chapter 2: Using Machine Learning in Business Operations

4. Part 2: Market and Customer Insights

5. Chapter 3: Finding Business Opportunities with Market Insights

6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis

7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity

8. Chapter 6: Product Recommendation

9. Part 3: Operation and Pricing Optimization

10. Chapter 7: Predicting Customer Churn

11. Chapter 8: Grouping Users with Customer Segmentation

12. Chapter 9: Using Historical Markdown Data to Predict Sales

13. Chapter 10: Web Analytics Optimization

14. Chapter 11: Creating a Data-Driven Culture in Business

15. Index

16. Other Books You May Enjoy

Exploring the data

We will use the following Python modules in the next example:

pandas: Python package for data analysis and data manipulation.
NumPy: This is a library that adds support for large, multi-dimensional arrays and matrices, along with a large collection of high-level mathematical functions to operate on these arrays.
Statsmodels: Python package that provides a complement to SciPy for statistical computations, including descriptive statistics and estimation and inference for statistical models. It provides classes and functions for the estimation of many different statistical models.
Seaborn and Matplotlib: Python packages for effective data visualization.

We’ll get started using the following steps:

The following block of code will load all the required packages, as well as load the data and show the first five rows of it. For readability purposes, we will limit the maximum number of rows to be shown to 20, set the limit of maximum...