Preface
Over the years, I've spent endless hours reading through CVs, trawling through candidate profiles, and conducting interviews. Sometimes I've done a good job of recruitment, and I have hired people who have excelled at and enjoyed their role, but sometimes I've failed and I have hired people who didn't stay because they and the role weren't the right fit. Right now, it's an exciting time to undertake recruitment as social networks provide highly effective ways to build relationships with potential candidates, and these relationship building activities mean as an employer, you get to know the candidates better over a period of time, and as a potential employee, you get an insight into whether the company and the role will be a good fit.
This book will build on your current knowledge and experience of recruitment to successfully integrate social media into your recruitment strategy to get the best possible results with a sustainable investment of time. It will take you through clear, practical steps to building a tailored approach that makes the most of the resources already available within your organization.
What this book covers
Chapter 1, Becoming a Digital Native, is a step-by-step approach to navigating social networks to find the people and communities with the skills and experience you're looking for in prospective employees.
Chapter 2, Forewarned is Forearmed – Being Prepared For a Crisis, considers the common risks of using social networks for recruitment while guiding you through a process to help you identify the unique risks for your organization.
Chapter 3, Pulling it All Together in a Plan, uses a learning approach to help you develop and adapt a strategic approach to using social networks for recruitment.
Who this book is for
This book is designed for HR and hiring managers who have a recruitment strategy in place and who want to reach prospective employees where they're already engaged and interacting with others. As a hiring organization, it's assumed you have already established your employer brand but are looking to expand this into the online world. As an individual, you are expected to have experience and knowledge of recruitment that you will then apply to social networks as a new channel for communicating and engaging with others.
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