Search icon Close icon
Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Checkout

Change country

Modal Close icon
Country selected Country selected
country flag United States
Country selected
country flag Great Britain
Country selected
country flag India
Country selected
country flag Germany
Country selected
country flag France
Country selected
country flag Canada
Country selected
country flag Russia
Country selected
country flag Spain
Country selected
country flag Brazil
Country selected
country flag Australia
Country selected
country flag Singapore
Country selected
country flag Hungary
Country selected
country flag Ukraine
Country selected
country flag Luxembourg
Country selected
country flag Estonia
Country selected
country flag Lithuania
Country selected
country flag South Korea
Country selected
country flag Turkey
Country selected
country flag Switzerland
Country selected
country flag Colombia
Country selected
country flag Taiwan
Country selected
country flag Chile
Country selected
country flag Norway
Country selected
country flag Ecuador
Country selected
country flag Indonesia
Country selected
country flag New Zealand
Country selected
country flag Cyprus
Country selected
country flag Denmark
Country selected
country flag Finland
Country selected
country flag Poland
Country selected
country flag Malta
Country selected
country flag Czechia
Country selected
country flag Austria
Country selected
country flag Sweden
Country selected
country flag Italy
Country selected
country flag Egypt
Country selected
country flag Belgium
Country selected
country flag Portugal
Country selected
country flag Slovenia
Country selected
country flag Ireland
Country selected
country flag Romania
Country selected
country flag Greece
Country selected
country flag Argentina
Country selected
country flag Netherlands
Country selected
country flag Bulgaria
Country selected
country flag Latvia
Country selected
country flag South Africa
Country selected
country flag Malaysia
Country selected
country flag Japan
Country selected
country flag Slovakia
Country selected
country flag Philippines
Country selected
country flag Mexico
Country selected
country flag Thailand
Country selected
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Home > Business & Other > Business Management > Skills for a Modern Entrepreneur or Business Owner
Skills for a Modern Entrepreneur or Business Owner
Skills for a Modern Entrepreneur or Business Owner

Skills for a Modern Entrepreneur or Business Owner: Learn the mix of modern skills required to run a successful business and be an effective leader

Arrow left icon
Profile Icon Team Treehouse Profile Icon Julie Menge Profile Icon Ben Deitch Profile Icon Michael Watson Profile Icon C.C. Chapman Profile Icon Dan Gorgone Profile Icon Hope Armstrong Profile Icon Tomer Sharon Profile Icon Pasan Premaratne +5 more Show less
Arrow right icon
Can$12.99 Can$252.99
Video Sep 2024 22hrs 4mins 1st Edition
Video
Can$12.99 Can$252.99
Subscription
Free Trial
Arrow left icon
Profile Icon Team Treehouse Profile Icon Julie Menge Profile Icon Ben Deitch Profile Icon Michael Watson Profile Icon C.C. Chapman Profile Icon Dan Gorgone Profile Icon Hope Armstrong Profile Icon Tomer Sharon Profile Icon Pasan Premaratne +5 more Show less
Arrow right icon
Can$12.99 Can$252.99
Video Sep 2024 22hrs 4mins 1st Edition
Video
Can$12.99 Can$252.99
Subscription
Free Trial
Video
Can$12.99 Can$252.99
Subscription
Free Trial

What do you get with a video?

Product feature icon Download this video in MP4 format
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR

Contact Details

Modal Close icon
Payment Processing...
tick Completed

Billing Address

Table of content icon View table of contents

Key benefits

  • Covers a wide range of topics from financial statements to soft skills
  • Provides practical instruction on starting and marketing a business
  • Includes courses on freelancing, career foundations, and soft skills

Description

In today’s competitive business world, success requires more than just a great idea. This course guides you through the essentials of modern entrepreneurship, from the basics of starting a business to scaling and sustaining it. You’ll learn how to identify customer segments, develop a strong value proposition, and analyze industry dynamics. The course covers key areas like business planning, market research, and financial analysis, equipping you with the tools to make informed decisions. You’ll also explore advanced topics, including digital marketing, data analysis, and financial statements, ensuring a well-rounded understanding of business management. Additionally, the course emphasizes soft skills and leadership, helping you develop the confidence and strategic insight necessary to lead your business to success. Whether you’re an aspiring entrepreneur or a current business owner, this course provides actionable strategies and practical knowledge to thrive in today’s dynamic marketplace. By the end, you’ll be prepared to navigate the challenges of entrepreneurship with a clear vision and the skills needed for growth.

Who is this book for?

This course is ideal for aspiring entrepreneurs, business owners, and individuals interested in developing essential business skills. Basic knowledge of financial statements, marketing, data analysis, and soft skills is recommended. This course is tailored for those looking to start a business, freelancers, and individuals aiming to enhance their leadership abilities.

What you will learn

  • Learn how to start a business and write a business plan
  • Develop marketing strategies including social media and SEO
  • Understand financial statements and spreadsheet basics
  • Master data analysis and visualization
  • Improve presentation and pitching skills
  • Learn freelancing techniques and career development strategies

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Sep 04, 2024
Length: 22hrs 4mins
Edition : 1st
Language : English
ISBN-13 : 9781836648871
Category :
Business & Other
Concepts :
Business Management

What do you get with a video?

Product feature icon Download this video in MP4 format
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR

Contact Details

Modal Close icon
Payment Processing...
tick Completed

Billing Address

Product Details

Publication date : Sep 04, 2024
Length: 22hrs 4mins
Edition : 1st
Language : English
ISBN-13 : 9781836648871
Category :
Business & Other
Concepts :
Business Management

Packt Subscriptions

See our plans and pricing
Modal Close icon
$19.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
START FREE TRIAL
BUY NOW
$199.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just Can$6 each
Feature tick icon Exclusive print discounts
START FREE TRIAL
BUY NOW
$279.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just Can$6 each
Feature tick icon Exclusive print discounts
START FREE TRIAL
BUY NOW
Banner background image

Table of Contents

15 Chapters
How To Start A Business Chevron down icon Chevron up icon
Introduction
Breaking Down Our Business
Value Proposition
Customer Segments
Channels
Customer Relationships
Key Activities, Key Resources, and Key Partners
Revenue and Costs
Industry Analysis
Recap
Testing Our Assumptions
Experiments
Persevere or Pivot
Recap
Developing Your Customer Relationships
Inbound Marketing
Content Marketing and Social Media
Search Engine Optimization
Activation Activities
Recap
What Is Sales
Who Do I Sell To
Sales Presentation
Recap
Why Do We Need Money
Debt Financing
Equity Financing
Picking Your Poison
Recap
Forming a Company
Next Steps
How To Write A Business Plan Chevron down icon Chevron up icon
What Is a Business Plan
Business Model Basics - Customer Segments
Value Proposition and Channels
Customer Relationships and Key Resources
Key Activities and Partners
Revenue Streams and Costs
Types of Business Plans
Setting the Stage
The Basics of Our Business
Interacting With Our Customers
Operational Strategies
Creating a Plan
Conducting User Interviews Chevron down icon Chevron up icon
Why Research
Identifying Your Target Audience
Creating Screening Questions
Finding Participants
Introduction to Interviewing
Ask the Right Questions
Follow-Ups
Identify Leading Questions
What to Avoid
Example User Interview Transcript
Making Sense of It All
Affinity Diagramming
Is the Product Needed
Researching User Needs Chevron down icon Chevron up icon
What Is a Problem
What Is a Need
The Difference Between a Need and a Want
Requirements and Hypotheses
Developing Empathy
Assignment - Empathize
Why It's Important to Recruit the Right People
Identifying Participant Criteria
Transforming Criteria Into Screening Questions
Creating a Screening Questionnaire
Identifying Keywords for Your Audience
Finding Target Groups and Pages on Facebook
Finding Target Hashtags on Twitter
Finding Target Communities and Pages on Google Plus
Posting Screener to Facebook, Twitter, and Google Plus
Tracking Responses and Selecting Participants
Introduction to Experience Sampling
Let's Try It Out
Interacting With Participants
Step-by-Step
Why Experience Sampling Works
Assignment - Run an Experience Sampling Learning Activity
Introduction to Field Observation
The Field Guide
What to Look For
Activity - Watch Field Observation Sessions
Activity Recap
Step-by-Step for Field Observation
The Quick Debrief
Introduction to Interviewing Users
Preparing for Interviews
Interview Questions
Follow-Up Questions
Activity - Identify Leading Questions
Leading Questions - Solutions
Leading Questions - What Not to Do
Assignment - Plan an Interview
Introduction to Analysis and Synthesis
Shared Understanding
Experience Sampling Classification
Affinity Diagram
Creative Brief
Design Studio Methodology
Assignment - Analyze and Synthesize
Do People Need Your Product
How To Market Your Business Chevron down icon Chevron up icon
The Power of Social Media
Today's Social Networks
Social Strategy
Conversations and Communities
Influencers
Public Relations
Social Analytics
Introduction to Usability
Common Concerns
Navigation
Information Scent
Browsers, Devices, and Apps
Introduction to Usability Testing
Goals, Scenarios, and Personas
Preparing and Conducting Tests
Results and Recommendations
Defining SEO
How Search Engines Work
Search Tools and Analytics
Paid Search and Advertising
Email Marketing Basics
Providers, Tools, and Analytics
Design and Content
Email Lists and Segments
Campaign Management
Privacy and Spam
Video Content
Types of Videos
Production Needs
Stages of Production
Publishing Videos
How To Build Your Business Through Blogging Chevron down icon Chevron up icon
What Is Content Marketing
Establishing a Digital Foundation
Finding Ideas
Learning From Others
Embracing a Creative Lifestyle
Playing to Your Strengths
Creating for Yourself, Not the Masses
The Importance of Images
Training Wheels
Editorial Calendars
Promoting What You Create
Listening Is Crucial
Get Off the Computer
Using Your Blog to Make Money
Become a Thought Leader
Guest Blog Posts
Traditional vs. Self-Publishing
Public Speaking
Closing Thoughts
Financial Statement Basics Chevron down icon Chevron up icon
Welcome
Accounting Principles
The Concept of Recognition
What Is the Profit and Loss Statement
Cost of Goods Sold (COGS) and Gross Profit
Selling, General, and Administrative (SG&A) and EBITDA
Depreciation, Amortization, and EBIT
Interest, Taxes, Other Gains and Losses, and Net Profit
What Is the Balance Sheet
Assets and Liabilities
Fixed Assets
Shareholder Equity and Retained Earnings
What Is the Cash Flow Statement
Operating Cash Flows
Investing and Financing Cash Flows
Free Cash Flow and Net Cash Flow
Retrieving Financial Statements
Reading a 10-K Filing
EBITDA vs. Net Income
Book Value vs. Market Value
How the 3 Financial Statements Relate
Spreadsheet Basics Chevron down icon Chevron up icon
What Is a Spreadsheet
Choosing Spreadsheet Software
Basic Spreadsheet Vocabulary
Adding Data to a Spreadsheet
Calculating Totals with SUM
Calculating Averages and Median Values
Sorting and Filtering
Cell Referencing
Introducing Functions
The IF Function
The COUNT Function
The EDATE Function
The SUMIF Function
The CHOOSE Function
The ROUNDDOWN and ROUNDUP Function
Keyboard Shortcuts
Spreadsheet Formatting Best Practices
Saving Spreadsheet Data
Input and Output Tabs
Spreadsheet Templates
Comments and Notes
Finding and Importing Data
Formatting the Spreadsheet
Adding Functions and Formulas
Conclusion
Data Analysis Basics Chevron down icon Chevron up icon
Making Better Decisions with Data Analysis
Data Is Everywhere
Creating a Spreadsheet
Getting Good Data Is Hard
Summarizing Data - Maximum, Minimum, Range
Summarizing Data - Mean, Median, Mode
Analyzing Data Spread
Is Our Data Normal
Visualizing Data
Charting Our Data - Part 1
Charting Our Data - Part 2
Understanding Metrics
Defining Terms
Analyzing the Data
Presenting Your Findings
Data Visualization With Excel Chevron down icon Chevron up icon
Overview of Data Visualization
Creating a Chart in Excel
Changing the Order of Your Bar Chart
Different Types of Charts in Excel
A Column or a Bar
Why a Column Instead of Bar
Line Charts
Area and Stacked Area Charts
Stacked Charts Continued and 100% Stacked Charts
Pie Charts
Scatter Plots
The CORREL Function
Chart and Plot Area
Chart Title
Axis Labels
Data Tables
Data Labels
Lines
Legends
Trendlines
Chart Design
Changing Colors for a Data Series or Point
Line Markers
Create a Chart Format Template
Practice - Total Sales
Solution - Total Sales
Practice - Sales Details
Solution - Sales Details
Practice - Population Growth
Solution - Population Growth
Website Basics Chevron down icon Chevron up icon
Validation
Browsers
Domains and Hosting
File Transfer Protocol
Hosted Services
Presentation Skills Chevron down icon Chevron up icon
Why Do We Want to Give Effective Presentations
Know the End Goal
Know Your Audience
Know Your Tools and Venue
Create an Outline
Fill in the Content
Pacing
Rehearsal
The Big Day
How To Freelance Chevron down icon Chevron up icon
Introduction
Pros and Cons of Freelancing
Initial Considerations
Self-Assessment
Finding Your First Job
Understanding Client Goals
Target Audience and Feature Requests
Administrative Details
Freelance Pricing Models
Establishing a Baseline Price
Pricing Mistakes
Writing a Project Proposal
Project Specifics and Quote
Crafting an Effective Pitch
Breaking Down a Project - Part 1
Breaking Down a Project - Part 2
Managing Your Time
Non-Project Activities
Review and Approval
Basic Invoicing
The Importance of Contracts
Different Types of Contracts
Key Sections of a Contract
Clauses Regarding Payment
Copyright and Other Legal Issues
Loose Ends
Forming a Company
Business Entity Choices
Bookkeeping and Taxes
Wrap-Up
Careers Foundations Chevron down icon Chevron up icon
Introduction
In Search of the Dream Job
The Power of Self-Assessment
Understanding the Tech Landscape
Careers in Web Design
Careers in Web Development
Careers in Mobile Development
Identifying Strengths and Weaknesses
Personal Needs and Obligations
Taking the Next Step
Introduction to Personal Branding
Establishing Yourself Online
Showing Off Your Work
Developing Your Personal Brand
Making Connections
Online Networks
Networking in the Real World
Best Practices
Self-Assessment
Curate Your Presence
Job Search Mistakes
Research
Reaching Out
Evaluating Responses
Preparation
Selling Yourself
Wrapping Up
Skills for New Employees
Continue Your Progress
Pay It Forward
The Journey Ahead
Soft Skills Chevron down icon Chevron up icon
Introduction
Effective Communication
Flexibility and Time Management
Problem-Solving
Working with a Team
Accepting Feedback
Additional Skills
Introduction
Understand Your Audience
Presentation Tools
Slide Design
Presentation Disasters
One Last Thing
Setting Goals
Identifying Tasks
Balancing Time and Effort
Productivity Systems
Apps and Tools
Key Types of Writing
Preparation
Structure and Formatting
Common Grammatical Errors
Commonly Confused Words
Writing Review and Strategy
Introduction
Emotion
Influence and Trust
Cultural Effects
In the Workplace

Recommendations for you

Left arrow icon
Power Apps Tips, Tricks, and Best Practices
Power Apps Tips, Tricks, and Best Practices
Read more
Nov 2024 430 pages
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$56.99
Can$12.99 Can$45.99
Can$56.99
Information Theory
Information Theory
Read more
Nov 2024 294 pages
eBook
eBook
  • eBook eBook Can$8.99
Can$8.99 Can$12.99
Workflow Automation with Microsoft Power Automate, Second edition
Workflow Automation with Microsoft Power Automate, Second edition
Read more
Aug 2022 424 pages
Full star icon 4.3 (36)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$63.99
Can$12.99 Can$50.99
Can$63.99
Odoo Development Cookbook
Odoo Development Cookbook
Read more
May 2024 774 pages
Full star icon 4.2 (10)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$63.99
Can$12.99 Can$50.99
Can$63.99
Tools and Skills for .NET 8
Tools and Skills for .NET 8
Read more
Jul 2024 778 pages
Full star icon 5 (12)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$60.99
Can$12.99 Can$48.99
Can$60.99
Mastering QuickBooks 2024
Mastering QuickBooks 2024
Read more
Dec 2023 570 pages
Full star icon 4.6 (19)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$44.99
Can$12.99 Can$35.99
Can$44.99
Mastering Microsoft Dynamics 365 Business Central
Mastering Microsoft Dynamics 365 Business Central
Read more
Mar 2024 684 pages
Full star icon 4.9 (17)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$63.99
Can$12.99 Can$50.99
Can$63.99
Programming Microsoft Dynamics 365 Business Central
Programming Microsoft Dynamics 365 Business Central
Read more
Oct 2024 466 pages
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$56.99
Can$12.99 Can$45.99
Can$56.99
Microsoft 365 and SharePoint Online Cookbook
Microsoft 365 and SharePoint Online Cookbook
Read more
Feb 2024 640 pages
Full star icon 5 (22)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$50.99
Can$12.99 Can$40.99
Can$50.99
Mastering PyTorch
Mastering PyTorch
Read more
May 2024 558 pages
Full star icon 4.7 (18)
eBook
eBook
  • eBook eBook Can$12.99
  • Paperback Paperback Can$65.99
Can$12.99 Can$52.99
Can$65.99
Right arrow icon

About the 9 authors

Left arrow icon
Profile icon Team Treehouse
Team Treehouse
LinkedIn icon
Treehouse is an online technology school committed to accessibility and equity in the tech industry through scholarships and partnerships. The school offers a wide range of courses from beginner to advanced levels in web design, web development, data science, AI, UX design, and business. Taught by a team of expert teachers, these courses are designed for students looking to start or advance their careers in tech. At its core, Treehouse provides a structured curriculum focused on building confidence and real-world skills, complemented by unparalleled human support to create opportunities for all.
Read more
See other products by Team Treehouse
Profile icon Julie Menge
Julie Menge
LinkedIn icon
Julie is a Human Resources Generalist. She is proud to work for companies that embrace technology not only to teach others, but to continually improve the employee experience. Julie is the mom of a young goofball, and in her fleeting moments of spare time she's learning Android development.
Read more
See other products by Julie Menge
Profile icon Ben Deitch
Ben Deitch
LinkedIn icon
Ben is an Android teacher with a long history of creating and tinkering with Android apps. He's an avid learner, loves playing sports, and is a fairly average chef.
Read more
See other products by Ben Deitch
Profile icon Michael Watson
Michael Watson
LinkedIn icon
Michael Watson is the former CFO & COO of Treehouse. Before joining Treehouse he worked in private equity in Asia. He is a graduate of Tufts University and has an MBA from INSEAD. He loves sports and the great outdoors.
Read more
See other products by Michael Watson
Profile icon C.C. Chapman
C.C. Chapman
LinkedIn icon
C.C. is the author of 'Content Rules' and 'Amazing Things Will Happen', and speaks all over the world about marketing and content creation.
Read more
See other products by C.C. Chapman
Profile icon Dan Gorgone
Dan Gorgone
LinkedIn icon
Dan is an online learning course creator with years of experience in marketing, leadership, and web design. He's taught courses for Treehouse, Full Sail University, and MarketingProfs. Born and raised in Boston, Dan now lives in Nashville, TN.
Read more
See other products by Dan Gorgone
Profile icon Hope Armstrong
Hope Armstrong
LinkedIn icon
Hope is a Senior Product Designer. Since 2009, she has worked in education, tech, and non-profits. In her spare time, she advocates for sustainability and hangs out with her cats.
Read more
See other products by Hope Armstrong
Profile icon Tomer Sharon
Tomer Sharon
LinkedIn icon
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals' Association and is a mentor at Google's LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research.
Read more
See other products by Tomer Sharon
Profile icon Pasan Premaratne
Pasan Premaratne
LinkedIn icon
Pasan spends most of his time learning and the rest trying to figure out how to pass that knowledge on to others. It's a hard job but he loves it all the same. You can find him everywhere as @pasanpr
Read more
See other products by Pasan Premaratne
Right arrow icon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

How can I download a video package for offline viewing? Chevron down icon Chevron up icon
  1. Login to your account at Packtpub.com.
  2. Click on "My Account" and then click on the "My Videos" tab to access your videos.
  3. Click on the "Download Now" link to start your video download.
How can I extract my video file? Chevron down icon Chevron up icon

All modern operating systems ship with ZIP file extraction built in. If you'd prefer to use a dedicated compression application, we've tested WinRAR / 7-Zip for Windows, Zipeg / iZip / UnRarX for Mac and 7-Zip / PeaZip for Linux. These applications support all extension files.

How can I get help and support around my video package? Chevron down icon Chevron up icon

If your video course doesn't give you what you were expecting, either because of functionality problems or because the content isn't up to scratch, please mail customercare@packt.com with details of the problem. In addition, so that we can best provide the support you need, please include the following information for our support team.

  1. Video
  2. Format watched (HTML, MP4, streaming)
  3. Chapter or section that issue relates to (if relevant)
  4. System being played on
  5. Browser used (if relevant)
  6. Details of support
Why can’t I download my video package? Chevron down icon Chevron up icon

In the even that you are having issues downloading your video package then please follow these instructions:

  1. Disable all your browser plugins and extensions: Some security and download manager extensions can cause issues during the download.
  2. Download the video course using a different browser: We've tested downloads operate correctly in current versions of Chrome, Firefox, Internet Explorer, and Safari.