Marketing Cloud Engagement data model
Marketing Cloud Engagement supports two methods for storing customer specific data: Lists and Data Extensions. Within a given Marketing Cloud Engagement instance, data access and permissions can also be sub-divided into Business Units (BUs) to reflect separate brands, geographies, or corporate entities that should not have access to shared data. Business Units are only included in Marketing Cloud Engagement Enterprise edition, though they can be purchased for an extra cost in other editions.
In this section, we will cover the Marketing Cloud Engagement concepts of Lists, Data Extensions, Data relationships, Business Units, suppression, and segmentation. These concepts together form the basis of the Marketing Cloud Engagement data model.
Lists
A List is the simpler of the two and is used exclusively to store collections of subscribers in order to target communications. Within Marketing Cloud Engagement, you can create as many Lists as you need within...
