The Fifth of the Seven C’s - Currency

Currency is the measure of how recent the information in question is .

“Time since” can be measured in seconds, minutes, hours, weeks, days, months, years, decades - whatever makes sense for a given field. What is important is that you want to make data-driven decisions based off of recent data.

For example, suppose you are trying to measure employee or candidate sentiment by using their Facebook data. Some of your employees and candidates may post things on a daily basis, while others may only post things on occasion. If you are looking for changes in sentiment, it would only be effective to consider those who post things frequently.

HR examples in which it is common to see currency challenges include areas such as marital status, hours worked, or number of dependents. Even home address is starting to pop as something that is harder to keep current, since so many things are done online through online payment systems...