The UX maturity map

Once you put this approach into place and begin seeing stakeholder engagement rapidly improve, you will want to monitor your progress along the way to know where you are and where you want to be. The following UX maturity diagram will help guide you through this:

Let's review each maturity level:

Level 1 – Awareness

At this stage, UX regularly seeks opportunities to pilot small, measurable user-facing projects to demonstrate business-focused improvements. Projects at this maturity level are acquired or created through independent research or as a result of stakeholders/clients requesting UX assistance and expertise.

Level 2 – Repeatable

At this stage, UX has completed a number of successful, business-oriented, metric-driven projects and has developed a repeatable process to deliver customer-/user-facing business improvements to stakeholders/clients consistently across the company.

Level 3 – Strategic

At this stage, UX is ready to take on large customer-/user-facing projects...