Social media sentiment analysis and brand perception insights

In the digital era, social media is a goldmine of customer insights, and understanding social sentiment is crucial for brand management. Dynamics 365 AI steps into this arena with powerful tools for social media sentiment analysis and brand perception insights. This section explores how Dynamics 365 AI processes and interprets social media data to provide businesses with critical insights into their brand’s public perception.

Harnessing social media data

Social media platforms are rich with customer opinions, reviews, and discussions. Dynamics 365 AI taps into this vast resource by aggregating and analyzing data from various social media channels. It employs advanced natural language processing (NLP) to decipher the tone, context, and sentiment behind social media posts and comments related to a brand or product.

Sentiment analysis and emotional intelligence

At the core of this functionality is sentiment...