Determining success metrics
The last step before we move into a business translation of which components of Experience Cloud you will need is ensuring that everyone is on the same page for the vision of success. This goes beyond just what the executive sponsor or product team may set. It isn’t as simple as saying, “Well, we want x logins.” Logins may be a part of the process, but it shouldn’t define the entire vision of success.
Understanding what the business says success looks like is a key factor for your project. You must account for enabling features in your data module, UI/UX, and general processes that are built. You will have to enable the ability to track the metrics. It is the final “checkpoint” of the experience build.
When looking at business objectives, you need to break the requested objective into the technology/process output. This will help you connect the dots to the data module. Let’s look at a few examples.
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