Summary

In this chapter, we covered three types of businesses and how they might use Mailchimp immediately and as their business grows. Referring to our first chapter to bring this full circle, we talked about three utilizations of the Mailchimp platform. First, we went over a small, new business looking to break into e-commerce and build a digital presence for the very first time and what its growth into the platform might look like. Then we talked about a brick-and-mortar store that was looking to make the pivot from hyper-local to shipping its products and developing its digital marketing presence. And finally, we talked about a business that was older and managing multiple revenue streams that it wanted to both maintain and grow. This last business covered a lot of utilizations, including content creation, more advanced marketing, and providing services.

Even in the absence of physical products, the first little business could get off the ground, begin marketing, and take pre...