Ethics and Governance in AI-Enabled Marketing

The pervasive use of AI and ML in marketing raises various ethical concerns, including data privacy, algorithmic bias, and the need for transparency, all of which can directly impact consumer trust and brand integrity. In this final chapter, we address the crucial topic of the ethical considerations and governance challenges associated with the AI technologies introduced in previous chapters.

This chapter will also explore major regulatory frameworks such as the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), which play a critical role in addressing some of these ethical concerns. These regulations help shape the deployment and data management policies around AI technologies in marketing. It’s important to understand these ethical and regulatory aspects for leveraging AI responsibly and effectively in marketing strategies. This chapter covers how marketers can navigate these challenges through...