Deploying your application with App Center
The next step in this DevOps process is to create a release that can be installed by testers or end users. A release could be some type of test release (alpha, beta, release candidate), or it might be a stable release for all users.
Access to each release is managed by creating Distribution Groups in App Center. These groups are granted access to specific releases. For example, you might have an Internal distribution group for testing early alpha releases, a Preview distribution group of select customers or other outside users to test beta releases, and an All Customers group to receive only the stable application releases.
That's right, you can distribute any kind of release through App Center. If you don't intend to make your application available to the public through an app store like the Microsoft Store, you can manage these releases solely through App Center.
Let's now review the process of creating a release...