Fixing or deleting invalid emails

Making sure your email addresses stored in Keap are accurate is crucial for maintaining effective communication and data integrity. Fixing those annoying invalid addresses doesn’t just reduce bounces; it also enhances your email deliverability, boosting your credibility in the process. But it’s not just about smooth sailing; it’s about being savvy with your resources too. Cleaning up those invalid emails not only saves on storage costs but also ensures your resources are utilized efficiently. And when you maintain accuracy with valid email addresses, you’re not just following the rules; you’re building trust with your audience. Adhering to regulations such as the CAN-SPAM Act and GDPR demonstrates your commitment to privacy and earns respect from your subscribers.

How to do it…

Fixing invalid emails is somewhat hit-and-miss. When someone types .cmo instead of .com, you can easily fix it and get them back...