The mission
It has been estimated that there are over 10 million non-profits worldwide, and while a large portion of them have public funding, most of them depend mostly on private donors, both corporate and individual, to continue operations. As such, fundraising is mission-critical and carried out throughout the year.
Year over year, donation revenue has grown but there are several problems non-profits face: donor interests evolve, so a charity popular one year might be forgotten the next; competition is fierce between non-profits; and demographics are shifting. In the United States, the average donor only gives two charitable gifts per year and is over 64 years old. Identifying potential donors is challenging and campaigns to reach them can be expensive.
A National Veterans Organization non-profit arm has a large mailing list of about 190,000 past donors and would like to send a special mailer to ask for donations. However, even with a special bulk discount rate, it costs...
