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Integrating CRM across your Organization for Business success

You're reading from   Integrating CRM across your Organization for Business success Build your business processes around the needs of your customers by successfully integrating your CRM within your core business functions to drive improvement

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Product type Paperback
Published in Jan 2016
Publisher Packt
ISBN-13 9781783001040
Length 180 pages
Edition 1st Edition
Concepts
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Author (1):
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Andrew Blackmore Andrew Blackmore
Author Profile Icon Andrew Blackmore
Andrew Blackmore
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Table of Contents (14) Chapters Close

Integrating CRM Across Your Organization for Business Success
Credits
About the Author
About the Reviewer
Preface
1. What is CRM Integration and Why is It Good for Your Business? 2. How to Implement an Integration FREE CHAPTER 3. How to Build a Contact Integration 4. How to Build a Sales Management Integration 5. How to Build a Collections Management Integration 6. How to Build a Vendor Management Integration 7. How to Build a Support Management Integration 8. How to Develop and Maintain Your Integration 9. Where Next for Integrations – the Cloud and Other Areas

Summary


In this chapter, we talked about the practicalities of developing, deploying, and maintaining an integration.

We looked at the project from the point of view of a project manager, and discussed the techniques of creating a project team, dividing out the effort into work areas, creating user stories, estimating, developing, and testing.

We then talked about deployment of the completed integration feature, by installing the software on the live server, and then training up users in groups, and working with them until they are using the new feature independently.

Finally, we discussed ongoing maintenance of the integration to keep it running smoothly over time. We discussed defect resolution, the need to retest after every upgrade of CRM and ERP application software, data maintenance, backups and tuning, and planning for new integration feature development.

In the next and final chapter, we wrap up by speculating about future developments in CRM to ERP integrations.

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