Retail and Personalized Recommendations

In this chapter, we will be concentrating on the concept of personalized recommendations and the use of Watson Analytics to create specialized plans through conversational behaviors found within data.

In this chapter's project, our objective will be to create an individualized plan based on a type of user's prior activities and characteristics found within a designated pool of data.

As with our previous chapters, the breakdown for this chapter will be as follows:

• The problem defined
• Starting the project
• Developing the project
• Reviewing the results