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Enterprise Augmented Reality Projects

You're reading from   Enterprise Augmented Reality Projects Build real-world, large-scale AR solutions for various industries

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Product type Paperback
Published in Dec 2019
Publisher Packt
ISBN-13 9781789807400
Length 388 pages
Edition 1st Edition
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Authors (2):
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Jorge R. López Benito Jorge R. López Benito
Author Profile Icon Jorge R. López Benito
Jorge R. López Benito
Enara Artetxe Gonz√°lez Enara Artetxe Gonz√°lez
Author Profile Icon Enara Artetxe Gonz√°lez
Enara Artetxe Gonz√°lez
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Table of Contents (10) Chapters Close

Preface 1. Introduction to AR and How It Fits the Enterprise FREE CHAPTER 2. Introduction to Unity for AR Development 3. AR for Manufacturing with ARCore 4. AR for Training with WebAR and Augmented Class! 5. AR for Marketing with EasyAR 6. AR for Retail with Vuforia 7. AR for Automation with Vuforia and AR Glasses 8. AR for Tourism with ARKit 9. Other Books You May Enjoy

Using AR for retail

Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this are as follows:

  • Trying products before buying them. This is where users visualize clothes, shoes, glasses, or even makeup before actually buying the products.
  • Seeing how a product such as a piece of furniture, a piece of art, or even wall paint looks in their homes with AR.
  • At the store, seeing extra information about a product, such as comments and reviews, before buying it.
  • In a commercial center, receiving geopositioned information and discounts from the stores in it.
  • In supermarkets or big stores, orienting customers through sections to the product they want.

This field also allows us to display AR...

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