Transformation goal classifications

For digital transformations to be successful, it is essential to establish goals in a way that supports clear direction, measurable outcomes, and alignment with the overall strategic vision and goals of the organization. Goals for digital transformations can be classified into the following seven categories:

• Strategic goals: Every transformation needs one or more overall strategic goals that focus on aligning digital transformation efforts with overarching organization visions and objectives to secure competitive advantage and market leadership. All the other goals must support the strategic goals.

  Example: Increase digital sales channels’ revenue by 30% within the next 18 months to secure a top-three market position in our industry.

• Agility goals: Aim to enhance the organization’s responsiveness to market changes and customer demands through the adoption of agile methodologies and flexible technology solutions.

  Example: Reduce...