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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Verifying that conversion tracking is working


After setting up AdWords conversion tracking, I recommend making sure that it's working properly so you can start acting on your data as soon as possible.

Getting ready

You will need access to your AdWords account, your conversion actions in AdWords, as well as the URL for your confirmation page.

How to do it...

There are a few steps you can take to verify conversions are being tracked.

Check the source code

First, I recommend checking that the code is indeed on the appropriate page and that the code matches the tracking code in your AdWords account:

  1. In your browser, go to your confirmation page URL, such as yourwebsite.com/thank_you.

  2. Click to view the source code. The following table entails the view page source shortcuts for the Chrome and Firefox:

    Command

    Windows

    Mac

    Chrome

    Ctrl + U

    Command + Option + U

    Firefox

    Ctrl + U

    Command + U

  3. In your AdWords account, go to Tools and Analysis and select Conversions.

  4. Click on the conversion action...

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