Excluding categories of sites and potentially sensitive topics
If you are showing ads on the Display network, you can exclude entire categories of websites and pages, which discuss potentially sensitive topics from showing your ads. Your display traffic will be more efficiently targeted and you'll prevent your ads from appearing on questionable pages.
Getting ready
The category exclusions that are most pressing to exclude are:
Crime, police & emergency
Death & tragedy
Military & International Conflict
Juvenile, gross & bizarre content
Profanity & rough language
Sexually suggestive content
You may also want to consider excluding the following:
Error pages
Parked domains
Review ad performance on Error pages and Parked domains before you decide to exclude them.
How to do it...
To add negative categories, perform the following steps:
Click on the Campaigns tab.
Go into a campaign targeting display.
Navigate to the Display Network tab.
Scroll down to the bottom of the page and...
