Analyzing the days and times when ads perform best
Curious if your customers are searching for you more during the week or on weekends? How people interact with your website likely depends on the day of the week and even the time of the day. For example, if you sell pizzas, people are more likely to search for you in the evenings than early in the morning. To help you figure out your traffic patterns, AdWords provides a report where you can analyze impressions, clicks, and conversions by day and hour.
Getting ready
In order to run this report, your campaigns will need to have accumulated some data. If you are already restricting your campaigns to show only during certain days and hours via ad scheduling, keep that in mind, as it will skew your totals.
How to do it...
To view performance by day or hour of the day, follow these steps:
Click on the Campaigns tab.
Go to the Dimensions tab.
From the View drop-down menu, choose Time and select from one of the available options:
Day of the week
Day
...
