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You're reading from Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Product type Paperback

Published in Jun 2013

Publisher

ISBN-13 9781849685849

Length 372 pages

Edition Edition

Concepts

High Performance Programming

Author (1):

Kristina Cutura

View More author details

Table of Contents (20) Chapters

Advertising on Google: The High Performance Cookbook

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

1. Researching the Market and Competition and Setting Goals FREE CHAPTER

2. Setting up Your Account

3. Tracking beyond the Click

4. Structuring Your Account

5. Creating Relevant Keywords

6. Writing Compelling Ads

7. Budgets and Bidding

8. Running Display Ads

9. Remarketing to Past Visitors

10. Reporting and Analysis

11. Optimizing Performance

12. Advanced Strategies and Features

13. Managing AdWords

Index

Remarketing to YouTube viewers

AdWords remarketing now allows you to reach viewers who interacted with your YouTube videos, helping you strengthen your brand and relationship with your YouTube audience. By showing tailored ads to viewers who chose to interact with your videos or your YouTube channel, you can increase ROI with custom ads unique to YouTube interactions.

Getting ready

To get started, you'll need to link your AdWords and YouTube accounts first, if you have not already. To link your YouTube account to AdWords, choose to create a new online video campaign in your AdWords account.

After you choose this new campaign type, you'll see an option to link your YouTube account to AdWords. You'll need to enter your YouTube credentials using the e-mail address and password on the account that owns your YouTube channel.