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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Creating keyword-aware content


It may seem unnatural to focus on a keyword when writing content for your website, but it is absolutely essential for writing your pages in a manner that will get them ranked highly in the search engines. Note that, the title of this chapter includes the phrase keyword-aware, rather than keyword-rich. Too many inexperienced webmasters, once they discover the magic effect of including keywords in their content, go overboard with keywords. You need not bludgeon the search engines by mindless repeating keywords in singular and plural, and every synonym in between. Google is very sophisticated. A light touch will work best: write content naturally with a few mentions of keywords, and Google will get the message.

That said, no matter how well-written your content is, if it doesn't contain the keywords and phrases that people use to search for your product or service, your pages are unlikely to show up in the search engine results pages.

For this reason, the first...

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