Setting goals for your business and website and getting inspiration

A dizzying variety of websites run on the WordPress platform, everything from The Wall Street Journal's blog to the photo sharing comedy site PeopleofWalMart.com (http://www.peopleofwalmart.com/). Not every reader will have purely commercial intent in creating his or her web presence. However, nearly all webmasters want more traffic and more visibility for their sites. With that in mind, to increase the reach, visibility, and ranking of your website, you'll want to develop your website plan based on the type of audience you are trying to reach, the type of business you run, and what your business goals are.

Analyzing your audience

You will obviously want to analyze the nature of your audience. Your website's content, its design, its features, and even the pixel width of the viewable area will depend on your audience. Is your audience in the 65+ age group? If so, your design will need to incorporate large fonts and you will...