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Unity 2017 Mobile Game Development

You're reading from   Unity 2017 Mobile Game Development Build, deploy, and monetize games for Android and iOS with Unity

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Product type Paperback
Published in Nov 2017
Publisher Packt
ISBN-13 9781787288713
Length 360 pages
Edition 1st Edition
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Author (1):
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John P. Doran John P. Doran
Author Profile Icon John P. Doran
John P. Doran
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Table of Contents (11) Chapters Close

Preface 1. Building Your Game FREE CHAPTER 2. Setup for Android and iOS Development 3. Mobile Input/Touch Controls 4. Resolution Independent UI 5. Advertising Using Unity Ads 6. Implementing In-App Purchases 7. Getting Social 8. Using Unity Analytics 9. Making Your Title Juicy 10. Game Build and Submission

Advertising Using Unity Ads

When working on mobile titles, one needs to think about how they are going to sell their game. Deciding on how to best sell a game can be difficult. Of course, you can sell your game for a price, and there is a possibility that it will be successful, but you'll be limiting your audience numbers to a much lower amount. This could work well for a niche game, but if you're trying to make a game with a broad appeal where you want to get as many players as possible to play your title, you may have some issues.

Having a price on the game can be a major hurdle in getting those initial customers who can share the game via word of mouth and contribute to having more people play your game. To solve this potential issue, you do have the option of making your game free. Afterward, you can give players the opportunity to purchase things or show advertisements...

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