The Context of the New Engineering Game

Markets are changing dramatically. Some engineers think that they have no significant impact on their work, and that market stuff is for managers and business people. However, they are wrong!

The classical engineering world does not work well with the new challenges posed by complex and dynamic markets. Job descriptions are changing, new kinds of jobs are being created, entirely new development disciplines are emerging, and markets are requesting increasingly innovative products. Innovation and complexity are intertwined.

This chapter reveals the changes that are having a significant impact on engineering disciplines. First, we touch upon globalization in the Globalization section, an unstoppable megatrend that has changed, and is continuing to change, nearly every aspect of our lives.

Mega challenges include the dynamics and complexities of markets, products, and engineering organizations. The next section, Complexity and Dynamics, explains...