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The Immersive Metaverse Playbook for Business Leaders

You're reading from   The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

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Product type Paperback
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Length 458 pages
Edition 1st Edition
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Authors (2):
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Robert Scoble Robert Scoble
Author Profile Icon Robert Scoble
Robert Scoble
Irena Cronin Irena Cronin
Author Profile Icon Irena Cronin
Irena Cronin
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

Metaverse of benefits

The Metaverse, a digital frontier, is redefining the rules of engagement for businesses across the globe. It tears down geographical barriers, giving rise to unprecedented global reach and market expansion. In this limitless digital realm, companies find not only boundless opportunities but also significant cost savings as overhead costs associated with physical locations fade into obscurity.

But it’s not just about efficiency; the Metaverse ushers in a new era of collaboration and remote work. No longer confined by physical distances, teams can seamlessly interact and innovate, supporting diverse work preferences.

Perhaps most strikingly, the Metaverse revolutionizes customer engagement. Brands craft immersive experiences that forge profound emotional connections with their audience. Data-driven insights gleaned from this digital landscape empower businesses to adapt in real time, creating a personalized and captivating brand narrative.

Yet, it...

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