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The Art of Data-Driven Business

You're reading from   The Art of Data-Driven Business Transform your organization into a data-driven one with the power of Python machine learning

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Product type Paperback
Published in Dec 2022
Publisher Packt
ISBN-13 9781804611036
Length 314 pages
Edition 1st Edition
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Author (1):
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Alan Bernardo Palacio Alan Bernardo Palacio
Author Profile Icon Alan Bernardo Palacio
Alan Bernardo Palacio
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Table of Contents (17) Chapters Close

Preface 1. Part 1: Data Analytics and Forecasting with Python
2. Chapter 1: Analyzing and Visualizing Data with Python FREE CHAPTER 3. Chapter 2: Using Machine Learning in Business Operations 4. Part 2: Market and Customer Insights
5. Chapter 3: Finding Business Opportunities with Market Insights 6. Chapter 4: Understanding Customer Preferences with Conjoint Analysis 7. Chapter 5: Selecting the Optimal Price with Price Demand Elasticity 8. Chapter 6: Product Recommendation 9. Part 3: Operation and Pricing Optimization
10. Chapter 7: Predicting Customer Churn 11. Chapter 8: Grouping Users with Customer Segmentation 12. Chapter 9: Using Historical Markdown Data to Predict Sales 13. Chapter 10: Web Analytics Optimization 14. Chapter 11: Creating a Data-Driven Culture in Business 15. Index 16. Other Books You May Enjoy

Establishing correlation and causation

The statistical measure known as correlation expresses how closely two variables are related linearly, which can be understood graphically as how close two curves overlap. It’s a typical technique for describing straightforward connections without explicitly stating cause and consequence.

The correlation matrix displays the correlation values, which quantify how closely each pair of variables is related linearly. The correlation coefficients have a range of -1 to +1. The correlation value is positive if the two variables tend to rise and fall together.

The four types of correlations that are typically measured in statistics are the Spearman correlation, Pearson correlation, Kendall rank correlation, and the point-biserial correlation.

In order for organizations to make data-driven decisions based on forecasting the result of events, correlation and regression analysis are used to foresee future outcomes. The two main advantages...

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