Who this book is for

This book is intended for UX practitioner/designers and anyone who is engaged in designing UX for end users, where you are looking to go deep and become fully engaged with your surroundings, team, end users, and your organization. This is also a book for those who are not yet enlightened about the value of UX, those curious about those who may be curious have never taken the time to investigate what UX is all about, this book is also for teachers of UX, IT, and other disciplines where customers and end users are important. The bottom line is that regardless of who you are or where you come from, this book provides a rich, in-depth, and insightful approach to UX that will help you to become a better UX designer, practitioner, thinker and leader.