Using Personalizer to Cater to Your Audience

Shopping cart personalization and website features of that ilk are commonplace for many of our everyday uses. This ranges from a movie or show selection on Netflix, based on a variety you have previously watched, to recommendations of additional items in an online shopping cart that align with your order. Many organizations are also exploring ways to accompany services with products and other services they offer, to provide customers with options and, of course, increase revenue opportunities.

The Personalizer Cognitive Service in Azure was developed with these uses in mind to provide customers with a simple API capable of learning patterns, based on the existing decision logic in your application. In this chapter, we will give an overview of how Ocean Smart was able to use the Personalizer service to build those capabilities into their sales portal. We will go through the development process, discuss reinforcement learning (RL), configure...