Now that we have everything set up, it's worth testing if it works. Oftentimes, when you launch a new product, you don't know what resonates the most with your audience. Sometimes you have a few guesses and you want to test them.
We can set up an A/B test, where certain users see one version of the landing page and other users see the second version. We can then compare which group had a higher conversion rate, and figure out which marketing message resonates with our audience.
Let's install some software that will help us to create alternative versions of pages, as well as monitor how successful they are. We'll install the software, set up the test, and then measure the results.
