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Mastering Tableau 2021

You're reading from   Mastering Tableau 2021 Implement advanced business intelligence techniques and analytics with Tableau

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Product type Paperback
Published in May 2021
Publisher Packt
ISBN-13 9781800561649
Length 792 pages
Edition 3rd Edition
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Authors (2):
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David Baldwin David Baldwin
Author Profile Icon David Baldwin
David Baldwin
Marleen Meier Marleen Meier
Author Profile Icon Marleen Meier
Marleen Meier
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Table of Contents (18) Chapters Close

Preface 1. Getting Up to Speed – A Review of the Basics 2. All About Data – Getting Your Data Ready FREE CHAPTER 3. Tableau Prep Builder 4. All About Data – Joins, Blends, and Data Structures 5. Table Calculations 6. All About Data – Data Densification, Cubes, and Big Data 7. Level of Detail Calculations 8. Beyond the Basic Chart Types 9. Mapping 10. Tableau for Presentations 11. Visualization Best Practices and Dashboard Design 12. Advanced Analytics 13. Improving Performance 14. Interacting with Tableau Server/Online 15. Programming Tool Integration 16. Another Book You May Enjoy
17. Index

Extending Tableau's mapping capabilities without leaving Tableau

In our everyday lives, a map can be helpful for better understanding the world around us. For instance, maps are often used on websites, television, or in printed media to present demographic information. In such instances, the mapping requirement is static since the immediate goal does not require movement. Some businesses only have static mapping requirements—for example, a retail chain might create a visualization that includes a map to better understand sales performance in a given region. In such cases, movement between locations is not a direct need.

Often, however, a map is needed to navigate from point A to point B. This kind of mapping requirement is more complicated, because it encompasses static needs (what restaurant is nearby?), but must also deliver additional information, such as routes and distances (how can I get to that restaurant?). These dynamic mapping needs assume that movement is...

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