Summary

In this chapter, you learned about how Mailchimp views a basic commerce feature set, how you can set up a Mailchimp store within the platform, and how having commerce data can help expand the data you have to work with and the automated touchpoints you can add to your marketing universe. Specifically, if you are someone with a limited digital footprint for your products or services, Mailchimp brings you an all-in-one platform to get those products online and in front of your audience.

Most importantly, and what we’ll continue to build on in the next chapter, we saw how having access to your e-commerce data on the same platform can really expand the dataset you have to work with, to better target your communications to your audiences and drive engagement. As we talked about in earlier chapters such as Chapter 4, when you understand your audience and can separate it into more targeted groups and segments of people, you can drive engagement and even revenue up as the...