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Making Big Data Work for Your Business

You're reading from   Making Big Data Work for Your Business A clear, practical and simple guide to ensuring effective Big Data analytics for your business

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Product type Paperback
Published in Oct 2014
Publisher
ISBN-13 9781783000982
Length 170 pages
Edition Edition
Concepts
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Author (1):
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Sudhi Ranjan Sinha Sudhi Ranjan Sinha
Author Profile Icon Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Table of Contents (15) Chapters Close

Making Big Data Work for Your Business
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
1. Building Your Strategy Framework 2. Creating an Opportunity Landscape and Collecting Your Gold Coins FREE CHAPTER 3. Managing Your Big Data Projects Effectively 4. Building the Right Technology Landscape 5. Building a Winning Team 6. Managing Investments and Monetization of Data 7. Driving Change Effectively 8. Driving Communication Effectively

Summary


In this chapter, we discussed the critical implications of having a robust change management plan for your Big Data initiatives because of the significant changes Big Data brings and the deep impact it creates on the business. The key changes we talked about are:

  • How even without understanding the underlying reasons, it is now possible to predict outcomes by correlating data

  • We do not need exact data to be able to predict future possibilities

  • You can infer outcomes by looking at large volume of data, incidence of past events, and simulation of future scenarios

  • You can analyze all kinds of data from all different sources at the same time without any inhibitions

  • You do not have to be worried about normalizing data, that is, trying to define and interpret different types and sources of data from a common platform

  • You have a very powerful asset in raw data

  • You need deeper thinking about the risks and ethical issues with this massive data proliferation

We also understood that in most Big Data...

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