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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

Processing text

It is interesting to look at the text to database processing from the standpoint of what the computer sees and what the computer has to do in order to create the database that is behind the dashboard.

First off, what does a textual document look like to the computer? A textual document looks like a long string of text to the computer. It is one word or character followed by another word or character followed by yet another word or character.

A picture of what the computer sees is seen in Fig 8.3.

It is up to the computer to read and interpret the long string of text and to take that text as input into the creation of a database. There are currently 67 algorithms that are required to read and interpret text found inside of Textual ETL. Making matters even more complex is the fact that the algorithms have to be sequenced properly for their execution. For example, in some cases for algorithm A to run successfully, algorithm B has to have been executed. And...

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