Setting up the Python environment

Now that we have discussed some of the basics of data science and its applications to marketing, let's start getting our development environments ready for the upcoming chapters and projects. For those of you who will be using the R language for the exercises, you can skip this section and move to the Setting up the R environment section. For those of you who are planning to use the Python language for the exercises, it will be beneficial for you to follow these steps to install all the required Python packages and get your Python environment ready, even if you are already familiar with Python.

Installing the Anaconda distribution

For data science and machine learning tasks in this book...