Turning customer insights into products – product development and MVP development

Creating a product that satisfies customer needs has always been at the heart of businesses, but how can organizations ensure that they are creating products that meet and exceed customer expectations? This is where customer-centric product development comes into play. By taking a customer-centric approach to product development, organizations can ensure that their products meet the unique needs of their target market. This approach is based on the idea that the customer should be the main focus when developing a product, rather than the product itself.

One important factor in customer-centric product development is understanding the importance of customer insights. In Chapter 3, we talked about some effective techniques to gain customer insights. Before starting product development, it is essential to first understand the target market and the unique needs and pain points of potential customers...