Selecting the KPIs

You proudly tell Jan that all the tooling is now in place to create a dashboard! The most important thing now is to get his input on what to start measuring. As stated earlier in this chapter, Jan values healthy financial growth and customer satisfaction. He can also see the importance of monitoring these objectives as they evolve. After careful consideration, Jan has decided which KPIs are the most important for his business and how he is going to monitor them in a dashboard.

Here’s an overview of the KPIs that have been selected:

• Sales revenue: The total revenue generated during a given period. This is a fundamental KPI for any retail business, providing a basic measure of its financial performance.
• Sales volume: The total number of waffles sold during a given period. It should be tracked in total and broken down by different waffle types.
• Gross profit: This is calculated as sales revenue minus the product’s unit price (cost of...