Gate 2

Exiting the concept stage and going through gate 2 is much like going through gate 1, except that the expectations are that you will have more robust information than you had for the initial screening process. While you will not have detailed information, it is also expected that you will have a preliminary idea of the likelihood of product success, which could include input from the sales team and/or customers, a high-level financial analysis that shows potential impact to the organization's bottom line, and input from the development team as to the risk and probability of success from a technical/development perspective.

Stage 3 – Detailed assessment

The Detailed assessment is where the bulk of the VoC takes place, as well as the remaining up-front work before development resources are committed. As we have discussed, this is the area where many projects fail in the rush to move on to development and get something launched. Often, organizations are so excited to commence development...